Airport Dimensions has teamed up with technology and digital media provider Sparc Technology to enhance and personalize the in-lounge experience with Connecta, the one stop e-commerce and traveler loyalty platform. Called Connecta In-Lounge, the new platform draws on the unrivaled expertise of both industry leaders and reflects Airport Dimensions’ commitment to expanding and enhancing the digital airport experience, while increasing airports’ ability to drive revenue growth.

Fully customizable, Connecta In-Lounge can be tailored to any specific range of services available at each airport location. Accessible via a single QR code the platform allows guests to seamlessly order food and beverages, book services such as showers and business pods, share feedback and access a selection of online media, including newspapers, magazines and podcasts curated for each location.

Connecta In-Lounge will be rolled out across Airport Dimension’s own Club lounges, partner locations and can be white labeled and customized as part of the airport’s own branded traveler experience. It will be demonstrated at Future Travel Experience (FTE) in Dublin this June when it will be used to deliver in-event services to visitors to the Airport Dimensions lounge at FTE.

Airports have long considered lounges a commercial blackspot, which prevent the traveler shopping and spending at the airport. With Connecta In-Lounge’s ability to offer e-commerce, duty free, destination and other paid services direct from a mobile phone from comfort of the lounge, it offers a platform for airports to drive new revenue growth from this key affluent travel segment.

Stephen Hay, Global Strategy Director for Airport Dimensions and Global Proposition Head for Connecta, said: “Airport lounges are a high touch environment, and blending the best hospitality with an outstanding digital experience ensures a visit to one of our lounges is memorable for all the right reasons. Connecta In-Lounge offers travelers quick and easy access to a range of more personalized services, boosting satisfaction and driving new revenue opportunities for the airport. Sparc Technology is a global leader in bringing together the seamless digital experience, custom online media and deep understanding of the needs of the hospitality sector. We are really excited about working in partnership with Sparc to seamlessly converge the physical and digital experience across the airport.”

Sparc Technology CEO Juan Whitby adds: “We are thrilled to be partnering with Airport Dimensions to deliver Connecta In-Lounge through our international license holders and know this new and fully customized service will prove an instant hit for travelers, airport lounges and operators alike.”

About Connecta
Connecta is an airportwide one-stop e-commerce and passenger loyalty platformfrom Airport Dimensions, driving revenue growth for airports and increasing traveler satisfaction with the launch of its first digital service.
Connecta combines technology, relationship and commerce platforms with commercial best practice to support both travelers and airports, all accessible to the traveler from their mobile phone. It brings together best in class e-commerce connectivity, facilitating single source access to services across the airport, while also tapping into 25 years of loyalty management experience to offer the right incentives to motivate and shape behavior. Connecta also creates a single view of the travelers and their behavior across the travel journey, enabling custom propositions and targeting as well as deep insights into traveler and airport performance.

About Airport Dimensions
Airport Dimensions wants travelers to value their time at the airport. The company continuously seeks ways to open new dimensions in customer engagement - using a mix of enriching physical experiences and innovative digital services. From comfortable lounges to restful sleep pods, and convenient food ordering to contactless collection of duty free, Airport Dimensions helps improve the traveler experience while critically helping airports maximize non-aeronautical revenue opportunities, retain airlines, and become more competitive.
Airport Dimensions has a rapidly growing network of locations at the world’s leading airports across the United States, the Middle East, South America and the United Kingdom, where its Club Aspire Heathrow lounges were most recently recognized in the World Travel Awards as Europe’s Leading Airport Lounge and the FAB Superstars Awards for Innovation. Under its brands The Club, Club Aspire, No1 Lounges, sleep ’n fly and Ambaar Club, Airport Dimensions provides award-winning hospitality services tailored to the specific needs of passengers and currently provides value-added experiences for over 50 airport and airline partners.
Airport Dimensions entered the South American lounge market for the first time late last year with the launch of a new brand called Ambaar Club, in partnership with Ambaar Lounge.
Airport Dimensions recently acquired the prestigious No1 lounges portfolio, as well as sleep lounge expert sleep ’n fly, which offers travelers a personal space for a peaceful sleep.
Using the latest technologies, Airport Dimensions has invested in driving revenue growth for airports and increasing traveler satisfaction with the launch of its first digital service Connecta – a one-stop e-commerce and passenger loyalty platform.
Airport Dimensions is a Collinson company.

About Sparc Technology
Sparc is the technology business behind the MediaPad and MY-MAGS international multi-language content platforms (https://sparc.technology).